{"id":3221,"date":"2023-10-16T16:00:16","date_gmt":"2023-10-16T16:00:16","guid":{"rendered":"https:\/\/cacaunews.com\/?p=3221"},"modified":"2023-10-16T16:00:16","modified_gmt":"2023-10-16T16:00:16","slug":"turismo-prefeitura-e-sebrae-iniciam-maior-movimento-de-promocao-do-destino-ilheus","status":"publish","type":"post","link":"https:\/\/cacaunews.com\/?p=3221","title":{"rendered":"Turismo: Prefeitura e Sebrae iniciam maior movimento de promo\u00e7\u00e3o do destino Ilh\u00e9us."},"content":{"rendered":"\n<p>Na \u00faltima ter\u00e7a-feira (10), representantes da Prefeitura de Ilh\u00e9us, do Sebrae e de empresas ligadas \u00e0 iniciativa privada realizaram uma importante reuni\u00e3o para alinhamento de a\u00e7\u00f5es estrat\u00e9gicas voltadas \u00e0 capacita\u00e7\u00e3o, divulga\u00e7\u00e3o, promo\u00e7\u00e3o e aprimoramento do fomento tur\u00edstico na cidade.<\/p>\n\n\n\n<p>Estiveram presentes o superintendente de Turismo, Vin\u00edcius Briglia; a secret\u00e1ria de Pol\u00edticas Para Mulheres, Carla Serafim; a gerente regional do SEBRAE, Claudiana Figueiredo; as analistas Luciani D\u00f3ria e Evelin Gomes; a CEO da Prime Viagens &amp; Eventos, Lorena Ferreira; a gestora da Avoar Comunica\u00e7\u00e3o, Lorenna Caldas; e a equipe da Revista os Baianos, Keiko Reis e F\u00e1bio Carvalho.<\/p>\n\n\n\n<p>O&nbsp;<strong>Movimento Voe Ilh\u00e9us<\/strong>&nbsp;teve in\u00edcio a partir da forte uni\u00e3o do poder p\u00fablico, iniciativa privada e Sebrae. O objetivo \u00e9 promover e potencializar mercados tur\u00edsticos ao destino, conhecido nacionalmente pelas tradicionais fazendas de cacau, hist\u00f3ria, cultura e sua bel\u00edssima riqueza natural, que inclui Mata Atl\u00e2ntica e praias paradis\u00edacas.<\/p>\n\n\n\n<p>A parceria firmada visa trabalhar uma grande campanha de mercado nacional. Os atrativos do destino Ilh\u00e9us, tanto o consolidado nicho sol e mar quanto as segmenta\u00e7\u00f5es culturais e eventos de ver\u00e3o ser\u00e3o divulgados em ve\u00edculos de comunica\u00e7\u00e3o e em capacita\u00e7\u00f5es com agentes de viagens, bem como, a\u00e7\u00f5es de aperfei\u00e7oamento junto ao Sebrae e trade para aprimorar servi\u00e7os e atrair novas demandas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"650\" height=\"450\" src=\"https:\/\/cacaunews.com\/wp-content\/uploads\/2023\/10\/7BDD01011D-365B-854C-53A8-D1EED7B570AB7D_650X450.jpeg\" alt=\"\" class=\"wp-image-3219\" srcset=\"https:\/\/cacaunews.com\/wp-content\/uploads\/2023\/10\/7BDD01011D-365B-854C-53A8-D1EED7B570AB7D_650X450.jpeg 650w, https:\/\/cacaunews.com\/wp-content\/uploads\/2023\/10\/7BDD01011D-365B-854C-53A8-D1EED7B570AB7D_650X450-300x208.jpeg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<p><strong>Vamos Voar Juntos<\/strong><br><br>Um grande evento de lan\u00e7amento com a presen\u00e7a dos gestores municipais, Sebrae e empres\u00e1rios de Ilh\u00e9us acontecer\u00e1 no dia 25 de outubro. O caso de sucesso do destino Porto Seguro que encontrou na jun\u00e7\u00e3o da gest\u00e3o municipal e iniciativa privada o caminho para alavancar o turismo municipal ap\u00f3s a pandemia, elevando o destino entre os tr\u00eas mais procurados nacionalmente, ser\u00e1 apresentado como modelo \u00e0 campanha.<br><br>Al\u00e9m disso, palestras sobre solu\u00e7\u00f5es inteligentes e estrat\u00e9gias de mercado ser\u00e3o apresentadas com o empres\u00e1rio Victor Bai\u00e3o sobre o segmento de eventos de entretenimento; e com a empres\u00e1ria B\u00e1rbara Alves, que abordar\u00e1 a gest\u00e3o de bar e restaurante; entre outros palestrantes.<br><br>Um famtour em dezembro, com a presen\u00e7a de agentes de viagens de v\u00e1rias localidades do Brasil, consideradas polos emissores de turistas para a cidade, ser\u00e1 outra estrat\u00e9gia de promo\u00e7\u00e3o, com o objetivo de propiciar familiariza\u00e7\u00e3o com o destino e conhecer suas novidades.<br><br>A programa\u00e7\u00e3o inclui visita aos equipamentos tur\u00edsticos, como rota do chocolate, fazendas, pontos hist\u00f3ricos, culturais, praias e atividades de Ilh\u00e9us com bares e restaurantes, al\u00e9m de contato com hoteleiros, capacita\u00e7\u00e3o sobre o destino e rodadas de neg\u00f3cios para movimentar a economia local.<br><br>\u201cA uni\u00e3o do trade e gest\u00e3o p\u00fablica trar\u00e1 resultados para as empresas, \u00e0 proje\u00e7\u00e3o do destino e, sobretudo, \u00e0 comunidade de Ilh\u00e9us, que com uma ind\u00fastria tur\u00edstica pujante, contar\u00e1 com uma economia mais forte\u201d, destaca Claudiana Figueiredo.<br><br>Sobre o comprometimento da gest\u00e3o do prefeito M\u00e1rio Alexandre, Vinicius Briglia ressalta que, \u201ca campanha seguir\u00e1 com mais a\u00e7\u00f5es de mercado, capacita\u00e7\u00f5es, network e treinamentos com operadoras de turismo e agentes de viagens, num planejamento que visa resultados a curto, m\u00e9dio e longo prazo\u201d. Ele completou informando que o projeto vai impulsionar a gera\u00e7\u00e3o de emprego e renda no munic\u00edpio. <br><br><br><br>por Sucom.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na \u00faltima ter\u00e7a-feira (10), representantes da Prefeitura de Ilh\u00e9us, do Sebrae e de empresas ligadas&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,4,11],"tags":[37,1264,45,101],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Turismo: Prefeitura e Sebrae iniciam maior movimento de promo\u00e7\u00e3o do destino Ilh\u00e9us. - Cacau News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cacaunews.com\/?p=3221\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turismo: Prefeitura e Sebrae iniciam maior movimento de promo\u00e7\u00e3o do destino Ilh\u00e9us. - 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