{"id":5417,"date":"2024-12-29T01:20:10","date_gmt":"2024-12-29T01:20:10","guid":{"rendered":"https:\/\/cacaunews.com\/?p=5417"},"modified":"2024-12-29T01:27:42","modified_gmt":"2024-12-29T01:27:42","slug":"jornalista-de-itabuna-lanca-dois-ebooks-para-assessores-de-imprensa-e-politicos-eleitos","status":"publish","type":"post","link":"https:\/\/cacaunews.com\/?p=5417","title":{"rendered":"Jornalista de Itabuna lan\u00e7a dois ebooks para assessores de imprensa e pol\u00edticos eleitos."},"content":{"rendered":"\n<p><br><em>Materiais pr\u00e1ticos e did\u00e1ticos oferecem orienta\u00e7\u00f5es valiosas para quem deseja se destacar na comunica\u00e7\u00e3o estrat\u00e9gica.<\/em><br><br>A jornalista e especialista em comunica\u00e7\u00e3o, de Itabuna, no sul da Bahia, Nanci Macedo lan\u00e7ou nesta quinta-feira (26) dois ebooks voltados para profissionais que desejam aprimorar suas habilidades em assessoria de imprensa e assessoria pol\u00edtica. Com uma s\u00f3lida experi\u00eancia em comunica\u00e7\u00e3o empresarial, p\u00fablica e pol\u00edtica, a comunicadora reuniu em seus materiais\u00a0 conhecimento pr\u00e1tico adquirido ao longo de sua carreira para auxiliar assessores a enfrentarem os desafios da \u00e1rea com seguran\u00e7a e efici\u00eancia.<br><br><strong>Sobre os ebooks<\/strong><br>O primeiro ebook, \u201cAssessoria de Imprensa na Pr\u00e1tica \u2013 Do Planejamento \u00e0 Execu\u00e7\u00e3o\u201d, \u00e9 um guia completo para iniciantes. O material apresenta desde o papel do assessor de imprensa at\u00e9 estrat\u00e9gias de comunica\u00e7\u00e3o, relacionamento com jornalistas e gerenciamento de crises. Dividido em cap\u00edtulos pr\u00e1ticos, o ebook detalha como planejar a comunica\u00e7\u00e3o, criar press releases eficientes, realizar follow-ups estrat\u00e9gicos e usar as redes sociais como ferramenta de destaque. Al\u00e9m disso, o conte\u00fado aborda a import\u00e2ncia da \u00e9tica e da transpar\u00eancia no trabalho do assessor, consolidando uma vis\u00e3o profissional e respons\u00e1vel da \u00e1rea.<br><br>O segundo lan\u00e7amento, \u201cGanhei, e agora? Guia pr\u00e1tico para assessores pol\u00edticos eleitos\u201d, \u00e9 direcionado a assessores de vereadores e prefeitos que assumem mandatos. O material ensina como comunicar a\u00e7\u00f5es do mandato de forma estrat\u00e9gica, destacando a import\u00e2ncia de manter a conex\u00e3o com os eleitores. Entre os temas abordados est\u00e3o: posicionamento do pol\u00edtico nas redes sociais, defini\u00e7\u00e3o de pautas relevantes para a imprensa e constru\u00e7\u00e3o de uma agenda positiva. O ebook busca orientar os profissionais a transformar as a\u00e7\u00f5es do mandato em resultados percept\u00edveis e memor\u00e1veis para a popula\u00e7\u00e3o.<br><br>Uma oportunidade para profissionais da comunica\u00e7\u00e3o<br>Os ebooks s\u00e3o ideais para quem deseja entrar na \u00e1rea de assessoria ou busca se atualizar frente aos desafios da comunica\u00e7\u00e3o contempor\u00e2nea. \u201cO objetivo \u00e9 oferecer conte\u00fados pr\u00e1ticos e objetivos, que possam ser aplicados imediatamente no dia a dia do assessor, tanto no ambiente corporativo quanto no pol\u00edtico\u201d, explica Nanci.<br><br>Os materiais j\u00e1 est\u00e3o dispon\u00edveis para compra nas plataformas digitais:<br>\ud83d\udc49 <strong>Ebook 1<\/strong> \u2013 Assessoria de Imprensa na Pr\u00e1tica: <a href=\"https:\/\/go.hotmart.com\/A97101953D\">https:\/\/go.hotmart.com\/A97101953D<\/a><br>\ud83d\udc49 <strong>Ebook 2<\/strong> \u2013 Ganhei, e agora?: <a href=\"https:\/\/go.hotmart.com\/A97200151H?dp=1\">https:\/\/go.hotmart.com\/A97200151H?dp=1<\/a><br><br><strong>Sobre a autora<\/strong><br>Nanci Macedo \u00e9 jornalista com mais de 13 anos de experi\u00eancia, especializada em comunica\u00e7\u00e3o organizacional. J\u00e1 atuou em campanhas pol\u00edticas na cidade e tamb\u00e9m como rep\u00f3rter digital no portal iBahia, da Rede Bahia e coordenou as redes sociais da Prefeitura de Itabuna, al\u00e9m de acumular experi\u00eancia nos setores p\u00fablico, privado e religioso. Com uma carreira que abrange fun\u00e7\u00f5es como assessora, produtora, rep\u00f3rter, redatora e apresentadora de webjornalismo, ela se destaca por sua atua\u00e7\u00e3o estrat\u00e9gica e anal\u00edtica do mercado de comunica\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"800\" data-id=\"5415\" src=\"https:\/\/cacaunews.com\/wp-content\/uploads\/2024\/12\/img-20241228-wa02254105639336881839436.jpg\" alt=\"\" class=\"wp-image-5415\" srcset=\"https:\/\/cacaunews.com\/wp-content\/uploads\/2024\/12\/img-20241228-wa02254105639336881839436.jpg 512w, https:\/\/cacaunews.com\/wp-content\/uploads\/2024\/12\/img-20241228-wa02254105639336881839436-192x300.jpg 192w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"512\" height=\"800\" data-id=\"5414\" src=\"https:\/\/cacaunews.com\/wp-content\/uploads\/2024\/12\/img-20241228-wa02245668854134772270391.jpg\" alt=\"\" class=\"wp-image-5414\" srcset=\"https:\/\/cacaunews.com\/wp-content\/uploads\/2024\/12\/img-20241228-wa02245668854134772270391.jpg 512w, https:\/\/cacaunews.com\/wp-content\/uploads\/2024\/12\/img-20241228-wa02245668854134772270391-192x300.jpg 192w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Materiais pr\u00e1ticos e did\u00e1ticos oferecem orienta\u00e7\u00f5es valiosas para quem deseja se destacar na comunica\u00e7\u00e3o estrat\u00e9gica&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":5416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,4,11],"tags":[1940,27,526,1941],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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